Enterprise Week

During Enterprise Week, there were activities to participate in and to go and see. They were designed to get people involved and encourage future and business thinking as well as teamwork. The sorts of things which were run were Apprentice Challenge, 24 hour challenge, My great business idea, as well as talks from past graduates and people in the industry.

I took part in the Apprentice Challenge, didn't get very far but the team had fun. The only challenge we did was selling doughnuts. This was a hilarious day, competeing with the other 12 groups trying to sell our doughnuts over their's. Maybe the reason behind us losing was our positioning in Wycombe, we chose a spot outside the Bucks art place, which we thought would be quite clever as its by something our uni uses, however there were quite a few other groups around the same area and everyone kept saying 'we've just brought some from round the corner' which was a de-motivator but the team kept going and had a great day working together.

Other things i did was helping out with the Q&A sessions with graduates who have got a job in the industry now and with the people high up in the industry.

The graduate session was great as they were super friendly and answered everything we had to ask them on the tour of the gateway. Their answers during the session with everyone else were also very valuable as they know what its like to be in our position.

The second panel was the industry panel. This consisted of:

Sue Elms - Millwood Brown

Sue Ullerman - Mediacom

George Hudson - Burston Marsteller

Rick Haslam - RAPP

Matthew Chapman - Billets

These people have great experience in the indusrty, and it was great to have them at the uni and hear them giving their ideas and opinions on issues that are facing the industry. They all said that they embraced digital technology in the 21st century and thought it was great to have a new way to get their message across to their target audience. This is because of social networking sites such as Twitter and Facebook. However, they did state that were too many 'digital immigrants' rather then 'digital natives' in the industry who didnt understand the digital community like digital natives do, as it's second nature to them and they don't have to adopt any technology and be trained on how to use it.

The answers given to the questions were truely valuable and they have mentioned what it is to work in the industry and what you need to survive.